Skip to main content

AI Brain: Setting Your Goals & Objectives

The Goals tab is the compass of your AI Brain. By defining your objectives, budget, and timeline, you allow Valiant to move beyond generic content and start building a high-level strategy designed to hit specific milestones.

Aligning Strategy with Success

The information you provide here dictates the tone and focus of the campaigns generated. A brand focused on Brand Awareness will receive different strategic recommendations than one focused strictly on Lead Generation or Customer Retention.


Defining Your Objectives

To give the AI a clear target, complete the following sections:

1. Primary Marketing Goals

Select one or more targets that reflect your current focus. These include:

  • Brand Awareness: Getting your name in front of more eyes.

  • Lead Generation/Customer Acquisition: Turning interest into sign-ups or sales.

  • Revenue Growth: Focusing on increasing the bottom line.

  • Market Expansion: Entering new regions or niches.

2. The "North Star" and Current Standings

  • North Star Vision: What is the ultimate, long-term goal? (e.g., "To become the leading prop trading firm for coconut commodities by 2028.")

  • Current Standings: Where are you today? Be honest about your current assets, such as managed capital, user base, or current monthly revenue. This provides the baseline for ValiantAI to calculate where you may be falling short of your goals.

3. Growth Timeline

Break down your expectations into manageable chunks. This helps Valiant suggest realistic tactics for different stages of your journey:

  • Month 1: Immediate wins and setup.

  • Month 3: Scaling and optimization.

  • Month 12: Long-term sustainability and market dominance.

4. Budget & Logistics

  • Monthly Marketing Budget: Select your budget range. This ensures ValiantAI doesn't suggest "Super Bowl" tactics on a "Social Ad" budget.

  • Timeline: How long do you plan to run these specific strategies?

  • Primary Success Metric: Define your KPI (Key Performance Indicator). Whether it's CPA (Cost Per Acquisition), ROAS (Return on Ad Spend), or CTR (Click-Through Rate), the AI will prioritize this metric in its reporting and strategy.


Why this matters

The AI Brain uses your Budget and Primary Success Metric to filter out strategies that aren't viable for your specific situation. This ensures that the roadmap Valiant builds for you is not just creative, but also financially and operationally realistic.


Still have questions? We’re here to help! If you need a hand fine-tuning your AI Brain or aren't sure which options to pick, just click the chat bubble in the bottom right to start a conversation with our team.

Did this answer your question?