Optimizing the Full Funnel
Even the best creative can fail if the journey is disconnected. ValiantAI uses the data in the Marketing tab to ensure your strategy isn't just a series of "one-off" ads. By understanding your full funnel, the AI can create cohesive messaging that bridges the gap between someone discovering your brand on social media and eventually becoming a high-value, long-term customer. It ensures your "Top of Funnel" promises align perfectly with your "Bottom of Funnel" sales tactics.
Detailing Your Acquisition Strategy
To get the most out of Valiant, share insights into the following stages of your funnel:
1. Awareness (Top of Funnel)
Describe how you currently get "eyes" on your business.
Details to include: Your primary channels (e.g., Sponsored content, Organic search, Influencer partnerships) and which creative themes have historically performed best.
2. Consideration & Conversion (Middle & Bottom)
Explain what happens once a lead is interested.
Think about: Your nurturing process (webinars, email sequences) and your primary sales mechanisms. Sharing your typical conversion rates helps ValiantAI understand where to focus its "persuasion" logic.
3. Retention & Expansion (Post-Purchase)
Winning a customer is only half the battle. Use this section to describe your onboarding process, loyalty programs, and how you handle churn. This allows ValiantAI to generate "re-engagement" campaigns that keep your users coming back.
4. Brand Voice & Credibility
This section defines the "personality" and "authority" of your brand:
Brand Voice & Tone: Choose from options like Professional, Bold, Playful, or Educational. This acts as a permanent filter for all generated copy.
Proof of Credibility: List any licenses, awards, or major partnerships. The AI will weave these "trust signals" into your ads and landing pages to build immediate confidence with new users.
Top Competitors: Tell Valiant who you're up against. This helps the AI craft "competitive advantage" messaging that highlights why you are the better choice.
Why Marketing Data Matters
When you define a Past Marketing Challenge, ValiantAI analyzes your funnel to propose a solution. For example, if you note that you have high awareness but low conversion, ValiantAI will prioritize "Middle of Funnel" content, like more convincing email sequences or demo scripts, rather than just suggesting more ads.
Still have questions? We’re here to help! If you need a hand fine-tuning your AI Brain or aren't sure which options to pick, just click the chat bubble in the bottom right to start a conversation with our team.